They say, “at least I tried”, but tried what?
There are only 2 reasons why potential clients buy
1. There is a problem they have but don’t want
2. There is a result they want but don’t have
Let’s take real estate for example. Many Real Estate Agents NEVER find this out, the result is they lose listings, clients and sales or they give away profit just to get a deal over the line, severely effecting their commission.
Many think that they have to know everything about their product to close a sales and think that if they don’t convince their prospect then they will miss out on the sale to their competition. But this is so far from the truth!
On a deeper level it’s not about the sale it’s all about one’s self-esteem.
What are your thoughts?
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