One of the biggest misconceptions why sales people lose a sale is lazy rationalisation. They say, “at least I tried”, but tried what? There are only 2 reasons why potential clients buy 1. There is a problem they have but don’t want 2. There is a result they want but don’t have Let’s take real estate for example. Many Real Estate Agents NEVER find this out, the result is they lose listings, clients and sales or they give away profit just to get a deal over the line, severely effecting their commission. Many think that they have to know everything about their product to close a sales and think that if they don’t convince their prospect then they will miss out on the sale to their competition. But this is so far from the truth! On a deeper level it’s not about the sale it’s all about one’s self-esteem. What are your thoughts? This FREE Sales Training Crash Course includes just a few simple tips on how to use essential sales skills from the best sales training program developed. You will be more effective and close more #sales, start growing your business, increasing your revenue, profit and cashflow so you can start working on your small business not in it.