You need revenue, and you need it fast. You spend all night writing up an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.
You pay a small fortune to have the ad placed in your local newspaper, radio and TV. And what happens? The phone never rings… not even once. Why?
What you need to know…
Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.
Don’t take this the wrong way, but your prospects don’t care about you in the least. They don’t care what the name of your business is or how many years you’ve been at your current location. They don’t care what products or services you offer, or how conveniently located you are. They only care about one thing…
“WIIFM” What’s In It For Me! That’s it. Remember those 5 little words, and learn how to use them in your marketing. If you do, you will forever separate your business from your competition, and even eliminate them from the minds of your prospects.
Why you need to know this…
Most business owners today have no clue how to create a compelling ad that attracts prospects to their business. They create ads that are full of platitudes such as convenient location, low price, and the all too familiar “menu” of products and services they offer.
If that describes your current marketing, then you will never build the business you want. You will never attract your ideal clients that will make you the most money. In fact, you will be very lucky just to survive.
The cost to you if you fail to act…
Do you know how to create compelling marketing that actually makes money?
Do you know how to attract clients when you need them?
Did you know there is a “marketing equation” that when followed, takes the guesswork out of your marketing completely?
Do you consistently “invest” in marketing… and feel confident you will always see a positive “return on investment?”
If you answerd “NO” to any of these, you’re leaving money on the table. You’re giving away market share to your competition every single day, and you’re working harder and longer than you should be? How much longer can you afford to continue to invest in marketing that doesn’t work? How can you survive if you DON’T invest in marketing?
We know and understand marketing. We recently draftded up a campaign for a personal stylist that generated more than $10,000 in business in under 30 days and can teach you the exact same thing.
These are just a few tips on how to start growing your business, increasing your revenue, profit and cashflow so you can start working on your small business not in it.