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Critical Sales Skills: How to Close More Sales and Increase Your KPI by Rapport Building

Here is the one step you MUST TAKE if you want to close more sales. Be great at building rapport!

What is rapport you may ask, “Rapport is the process of matching and mirroring someone so they uncritically accept the suggestions you give them,” and it is all done at the unconscious level.

By rapport building we mean to work at becoming like them. The basis of rapport is that when people are like each other they like each other and it is done out of conscious awareness.

Are you a small business owner? Do you have sales people? Do you have a sales business plan? Do you include for your sales team, sales training? And if you do, do you teach them rapport building skills, I hope you do! Why, because your sales people will find it very difficult to close sales and achieve KPI if they do not have rapport building skills

As part of your staff’s personal growth and development for your small business, the first step is the need to know how to connect with your clients and this becomes part of your personal development plan.

If you want to increase your KPI’S then the very first thing you must do is learn to connect with people and you must learn to do it quickly.

You are about to get all the career help you need. See whether you are a coach, personal trainer, counsellor, small business owner, sales person or you are just wanting to improve your relationship, by using the rapport building techniques I am about to show you, you can begin to become like them, so the basis of rapport is that when people are like each other they like each other and they will buy from you!

Let me give you an example:
If you raise your right hand and I raise my right hand this is known as matching, and if you raise your right hand but I raise my left hand this is known as mirroring. (Like when you look in the mirror when doing this exercise)

Master communicators of all time know how to build rapport and get into it very quickly. The end result is you have built trust with someone where you will have undeniable client attention, understanding and acceptance.

How do we build rapport at the unconscious level? One way you could do it is by matching people’s tonality which is 38% in communicating effectively with someone else.

You can match the tone of voice, the speed of their voice, the quality of their voice or even the volume of their voice.


1.           Next time you are on a sales call or even out shopping why don’t you use the above and practice matching them for yourself and see what happens.

To Get All the Carer Help You Need and Get Your Sales Career Moving?

About the Author:
Rob Borg is a leading coach in the fields of small business, sales and personal development. He is the person sales people turn to when they need help, direction, motivation or simply to close more sales and achieve budget. Rob is the person who can help you turn it all around, by helping you lay the foundation from where you are now and where you want to go and to do it with certainty.

Happy Selling






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